Dynamo Dresden gets his fanshop back with millions of deal!
Dynamo Dresden gets his fanshop back with millions of deal!
Dresden, Deutschland - The fans of Dynamo Dresden can be happy: the rescheduling of the fan shop is now officially completed. After 17 years in strangers, the fan shop finally returns to the care of the club. Like Bild was reported to the notary, and the first steps Complete retransfer was already made in 2023 with the takeover of 50 percent of Dynamo Dresden Merchandising GmbH.
The exact details are just as exciting as the development itself: The complete repurchase will cost an estimated 1.5 million euros that will be paid in rates by 2028. The last part of the sum is due in 2028. From January 1, 2026, the association then has the complete merchandising rights, which gives it a completely new independence and the possibility of significantly increasing the income.
from the external service provider to the club brand
In the early years after the transfer of merchandising rights to Egocentric GmbH in 2009, the association only had a limited influence on the sale of its products. Thanks to a purchase option in the service contract, which was fixed in 2014, Dynamo Dresden has now taken the step to regain the shares. "The buyback is an important step for our independence," said Managing Director David Fischer, who critically observes the financial aspects of buyback. Nevertheless, this step could put a considerable burden on the financial scope of the association, as well as Tag24 noted.
The newly obtained control over the fanshop gives the club the prospect of further expanding the product range and establishing additional sales outlets in order to make celebrations and games even more attractive. President and Supervisory Board have been closely involved since the takeover in terms of strategic decisions.
the future in the sign of football
It remains to be seen how the financial means of the association will develop in the course of the buyback, in particular in view of possible sporting successes and associated income from ticket sales and merchandising. Fischer has already made it clear that the economic effects have to be examined intensively. On July 1, 2026, the fan artistic sale should finally be in the hands of Dynamo Dresden, which brings full control over future contracts and pricing.
Overall, this return is considered a step to further strengthen the Dynamo Dresden brand and to increase sales in merchandising from currently 7.23 million euros to 10 million euros by 2028. In this way, the association not only wants to be more independent, but also better positioned for the upcoming challenges in football. For the loyal supporters, this is another reason to support the association with pride and enthusiasm. DetailsOrt Dresden, Deutschland Quellen
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