Dynamo Dresden cracks sales record: over 8 million euros in sight!
Dynamo Dresden cracks sales record: over 8 million euros in sight!
In the Dresden football scene, there is reason to be happy: SG Dynamo Dresden reports record -breaking sales in the field of merchandising and marketing. After the 2024/2025 season, which was particularly successful for the black and yellow, total sales of over 8 million euros are expected for Merchandising GmbH. This is a sautole increase of around 1.5 million euros compared to the pre-season, as the club website of Dynamo Dresden reports.
The association apparently owes several factors to the dizzying increase. The ascent, the wide range of fan articles and stationary trade in the branches have made a decisive contribution to increasing sales. Particularly impressive: Around 19,000 jerseys sold this season mean an increase of 15 percent and set a historical record.
marketing and sponsorship in the upswing
But the good news doesn't stop here. In the marketing area, SG Dynamo has achieved a new record with 11.5 million euros - that is 13 percent more than in the previous season. The Sportfive team, the association's marketer, not only delivered excellent results, but also negotiated several important partnerships. The contract with the main sponsor All-ink.com was extended by 2028 and the new supplier Jako has also bound in the long term.
not to forget: The Eastern Saxon Sparkasse Dresden takes on the role of the main partner for ivy ball, the women's team and the offspring. Radeberger and Saxony energy also remain at the side of the association and have extended their contract as stadium conductors. In the stadium itself, a record load of an average of 1,400 guests per home game in the VIP area could be reported. As you can see, the club is very important to the club's support, and the number of around 500 sponsors and contractual partners impressively underlines this.
diverse possibilities for sponsors
The possibilities that Dynamo Dresden offers its sponsors are diverse. With up to 30,000 spectators per home game and a strong “cult character”, the association has both emotional value and high reach, which is of great interest for brands that want to increase their awareness. Dynamo Dresden emphasizes that sponsoring is seen here as the basis for innovative communication instruments that are difficult to achieve with classic advertising.
football is more than just a sport; He creates experiences, addresses different target groups and combines tradition with a future. The multimedia and experience -oriented measures that are implemented at Dynamo bring high acceptance among the audience.
The successes this season are not only for the team, but also for the entire environment of Dynamo Dresden. It remains exciting how the club will develop with its innovative approaches and strong partnerships in the future.
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| Ort | Dresden, Deutschland |
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