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Plus is coming back to Dresden: Jonny Rönnefahrt brings a breath of fresh air!
Jonny Rönnefahrt is bringing the Plus supermarket chain back to Dresden. The new brand “plus+ City” will soon open in pedestrian zones.
Plus is coming back to Dresden: Jonny Rönnefahrt brings a breath of fresh air!
Something exciting is happening in Dresden: the supermarket chain “Plus” is returning to the city after a 15-year absence. Their iconic orange and blue logo will soon be visible on the streets again. Jonny Rönnefahrt, a 26-year-old entrepreneur from Dresden, has big plans and would like to establish the new “plus+ City” brand. This will be located in compact branches in pedestrian zones and will primarily offer groceries, drugstore items and stationery. Shopping should be quick and uncomplicated - exactly what many Dresdeners value in everyday life. The reports more on this Sächsische.de.
The return of “Plus” could be a breath of fresh air in the grocery retail sector, a market that is undergoing significant improvement, according to a recent analysis by Retail News has changed significantly in recent years. Discount formats are on the rise, and “plus+ City” could emerge as an answer to the increasing demand for delicious food and everyday essentials.
Of highs and lows
But not everything goes smoothly in Jonny Rönnefahrt's life. The entrepreneur has already had an eventful career. Most recently, he was one of Deutsche Post's flagship postal workers, but recently had to close all of his branches after 60 percent of his employees were absent due to corona illnesses. A major economic risk for the young entrepreneur, who is now faced with the challenge of terminating his rental agreements and possibly having to file for personal bankruptcy. This is also confirmed by a report from Picture.
The closure of its eight post offices in Dresden's districts is causing quite a stir, as many customers are faced with closed doors. Rönnefahrt plans to concentrate on his career as a pop singer again after this difficult phase. He became known through appearances in popular formats such as “DSDS” and “The Voice” and appears under the name “Jonny René”. His gold suit could serve as a non-seizable souvenir for him in the near future.
What happens next with “Plus” and Jonny Rönnefahrt remains exciting. The people of Dresden can look forward to the return of a well-known brand, and perhaps the new concept will help it gain a foothold in the retail landscape and leave the negative experiences behind it. For customers, this hopefully means a better shopping experience and a bit of familiar nostalgia in their everyday lives.